Feedback Sheet 2

What are the strengths of the proposal? You have a clear idea in terms of story although this could be more developed at this stage. You also have an idea about how you will go about making the product. Story seems interesting and different from most others I have seen.

What are the weaknesses of the proposal? Audience information is very thin. I think you could define this a lot more tightly. Think about age range, gender and even class. What else might your audience like? Overall the proposal is a bit brief.

What are the strengths of the generation of ideas? Two detailed mind maps and some indication of the style in which you want to make the product. Each idea you have here is quite developed. Use of images on first mind map is a nice touch.

What are the weaknesses of the generation of ideas? There are not a lot of different ideas which is a shame. Considering loads of option early on will give you a better chance of coming up with a great idea. You could have had a greater range of source images as well.